Leading design solutions specialist Häfele UK is celebrating success following the 2014 KBB Show in Birmingham this week, where its newly-launched ‘Thinking Inside the Box’ stand concept was exceptionally well-received by visitors.
The interactive exhibition stand presented Häfele’s extensive range of innovative products including lighting, handles, electrical accessories, storage solutions, waste systems and essential fixtures and fittings. The stand’s modular format meant exhibition attendees could try out each product for themselves as well as discussing their individual requirements with a Häfele expert.
“The positive response we’ve received at the show has been incredible,” said Garry Marlow, managing director at Häfele UK. “The interactive stand proved a huge success, with visitors astounded by the range of products Häfele offers. Our media solutions generated a lot of interest, with the Remo built-in Bluetooth audio speaker system and Powermat Hot Spot charging unit, proving particularly popular. The stand also showcased the flexibility of our Loox lighting and its ‘plug and play’ capabilities and our award winning recycling system, the Krushr – named Kitchen Product Innovation of the year in the kbbreview Awards.”
“We always see the value of attending these shows as it is a great way to reach out to our customers and promote Häfele to a wider audience.”
Häfele’s studio partner programme also received a stellar response at the show, with over 130 independent studios already showing interest in the exclusive partnership scheme, which offers preferential pricing, free display product, dedicated literature and online support via a studio locator.
Chloe Thacker, marketing director, at Häfele UK said: “This has been our most successful show to date with huge amounts of interaction at the stand and lots of social media buzz. Leading up to the show we launched a five day competition on twitter inviting followers to retweet our KBB countdown in order to win a Makita BMR100 radio. At the KBB show an iPad speaker dock was up for grabs as well as a £1000 worth of Grass hinges. We’ve had a lot of positive comments, made some great contacts and look forward to developing these relationships throughout 2014.”
Häfele is an internationally-trusted specialist in innovative furniture fittings, accessories, ironmongery and hardware. With over 30 years’ experience, Häfele UK is recognised for the quality of its product and expertise in the industry. Committed to excellence and the highest standards of quality and reliability, continually developing its extensive product range to ensure its customers benefit from the very latest innovative solutions. The Häfele range features more than 25,000 products, ensuring an industry-leading solution for every customer need. Established in Germany in 1923, the global Häfele group of companies continues to be owned and managed by the business’ founding families. The group’s headquarters are located in Nagold, Germany. Häfele on twitter, Facebook, Pinterest and Google+.